Why should one not rely solely on public opinions in sustainability discussions?

Relying solely on public opinions in sustainability discussions is problematic primarily because these opinions can be heavily influenced by marketing tactics. Marketing often shapes perceptions and can create biases, leading individuals to accept information that aligns with certain narratives or brands, rather than objective facts and data. This phenomenon means that public opinions may not reflect a true understanding of sustainability issues but rather an emotionally charged or manipulated viewpoint shaped by marketers.

While public opinions can sometimes provide valuable insights into societal values and trends, they do not always stem from a comprehensive analysis of data or evidence. It’s important to complement public perceptions with reliable, evidence-based research to form a well-rounded understanding of sustainability issues.