What must sustainable products do within a broader context?

Sustainable products must support their positive impact on people, the planet, and profit within a broader context because this triad—often referred to as the "triple bottom line"—is central to sustainability. The framework emphasizes that to be truly sustainable, a product needs to benefit not only the environment but also contribute positively to societal well-being and economic viability. This means that sustainable products should aim to enhance quality of life, reduce environmental harm, and provide economic value, leading to a healthier relationship between business practices and the ecosystems they rely on.

This holistic approach recognizes that sustainability is not just about minimizing negative impacts but also about actively fostering beneficial outcomes in all three areas. By prioritizing the interplay of social, environmental, and economic factors, sustainable products can drive forward-thinking practices that benefit stakeholders and resonate with the growing consumer demand for responsible and ethical products.